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Keystone Systems

E-commerce & retail

Connor built and operates an e-commerce operations platform end to end. We automate the unglamorous back office that decides whether a store can scale.

Interactive exampleE-commerce & retail
Show the workflow

Order to delivery · Trigger: A customer places an order

Current state

  1. 01Manual

    Staff copy orders into the shipping tool

    Staff · Storefront

  2. 02Manual

    Check stock in a spreadsheet

    Staff · Spreadsheet

  3. 03Manual

    Buy and print labels one by one

    Staff · Carrier site

  4. 04Manual

    Email tracking numbers to customers

    Staff · Email

  5. 05Manual

    Answer 'where's my order?' emails

    Support · Inbox

  6. 06Manual

    Adjust inventory at day's end

    Staff · Spreadsheet

Steps
6before, then after:5
Manual touches
6before, then after:0
Hand-offs
2before, then after:2
Systems touched
5before, then after:4

Showing the current state. Counts come from this illustrative workflow, not measured client results. Legend: dashed = manual, orange = automated, solid dark = human review.

Use cases

Where we'd look first.

15 automation use cases that commonly apply to e-commerce & retail.

Filter these in the explorer

  • Employee onboarding & offboarding

    One HR event provisions accounts, groups, licenses and devices, and reverses all of it on exit so access is removed on day one.

    Directory & SSOService desk

  • Ephemeral dev & test environments

    Spin up a full environment per branch or test run and tear it down after, so teams stop queuing for shared staging.

    AWS / Azure / GCPPuppet

  • Test data management & masking

    Realistic, masked copies of production data for developers and vendors, so real customer or member data never leaves production.

    AWS / Azure / GCP

  • Order to fulfillment

    Orders route to pick, pack and ship with labels generated, tracking sent and exceptions surfaced to staff.

    E-commerce platformWooCommerceCustom app

  • Inventory sync across channels

    One source of truth for stock across storefronts, marketplaces, warehouse and ERP, with low-stock alerts.

    E-commerce platformERPNetSuite

  • ERP integration

    Connect quoting, orders, purchasing, inventory and finance to Dynamics AX, NetSuite or another ERP so every team sees the same numbers.

    ERPDynamics AXNetSuite

  • Shipping & label automation

    Rate-shop carriers, generate labels and push tracking to customers automatically.

    E-commerce platformWooCommerce

  • Shipment tracking & exception alerts

    Consolidated tracking with alerts when a shipment is late, stuck or misrouted.

    Custom app

  • Tax & compliance workflows

    Automated tax calculation, record-keeping and category-specific compliance checks that run on schedule, not on memory.

    E-commerce platformAccounting

  • Reconciliation & exception reports

    Automated matching between bank, processor, ERP and accounting, so people only look at the exceptions.

    AccountingERPSpreadsheets

  • Lead capture & routing

    Leads from every source captured, deduplicated and routed to the right person within minutes, with a first reply sent.

    CRMAI agents

  • AI agent for email & support

    An agent that reads the inbox, answers routine questions from your own data, drafts the rest and escalates anything unusual.

    AI agentsEmail & inboxService desk

  • Order & status communications

    Order updates, back-in-stock notices, appointment reminders and status pages driven by live data.

    E-commerce platformEmail & inbox

  • Reporting dashboards

    Dashboards fed directly from your systems for throughput, margin, pipeline or program metrics, with no spreadsheet assembly.

    SpreadsheetsERPCRM

  • Review monitoring & summaries

    Reviews and feedback collected, summarized by an agent and routed to the right team.

    AI agents

Relevant experience

We've worked inside this industry.

  • ConnorFounder & Operator of Iron Saddle Armory (2025–present). Built an e-commerce operations platform covering inventory, checkout, fulfillment, shipping, tax, discounts, customer comms, security and analytics.
  • ConnorRuns FFL Bridge (fflbridge.com), FFL transfer and dealer-network software with a WooCommerce plugin.

Platforms we've worked with

WooCommerceNext.jsTypeScript
Next industryFinancial services & credit unions

Let's map your workflows.

A short call about how your business runs. We'll tell you honestly where automation would pay off first, and where it wouldn't.

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